Our Exceptional Brands
From Prima Pavé and Muri to Drop Bear Beer and Savyll, we partner with producers who craft with care and purpose.
Meet Dry Humour
Pouring Big Flavour into Every Alcohol-Free Moment
Who We Are
Your Source for Premium Non-Alcoholic Drinks Across Canada
A passionate team of flavor seekers, mindful drinkers, and hospitality pros on a mission to elevate alcohol-free living. We believe that choosing non-alcoholic drinks shouldn't mean sacrificing flavor, quality, or experience. Our backgrounds span wine, mixology, and wellness—united by a shared love for premium alcohol-free beverages that bring people together.
Why We Started
Because You Deserve More Than Just Another Soda
We saw a gap in quality non-alcoholic drinks and decided to raise the bar—with great taste, thoughtful curation, and zero compromise. The rise of the sober curious movement inspired us to create a place where better-for-you beverages are easy to find and exciting to try. Our goal has always been to help people drink mindfully without missing out on flavor or celebration.
What We Stand For
Raising the Bar for Non-Alcoholic Excellence
Inclusivity, transparency, and taste. We believe everyone deserves a great drink—regardless of ABV. That means offering alcohol-free options that are sophisticated, satisfying, and accessible to all. Whether you're abstaining, moderating, or simply exploring, we're here to support your alcohol-free lifestyle.
The Brands We Champion
Only the Finest Names in Non-Alcoholic Innovation
From Prima Pavé and Muri to Drop Bear Beer and Savyll, we partner with producers who craft with care and purpose. Each brand we carry has been selected for its commitment to flavor, innovation, and quality in the alcohol-free space. By supporting these trailblazers, we aim to elevate the entire category of non-alcoholic drinks.
For Consumers & Retailers Alike
Bringing Exceptional Non-Alcoholic Drinks to Every Table
Whether you're shopping for a sober celebration or stocking shelves, we serve individuals and businesses alike. From single bottles to wholesale bundles, our curated selection of non-alcoholic and low-alcohol options is tailored for every need. We’re proud to be a trusted partner for mindful consumers and forward-thinking retailers.
Curated for every occasion
From casual sipping to big celebrations, we’ve got non-alcoholic drinks that fit your lifestyle and taste preferences.
Premium Brand, All in One Place
We partner with top alcohol-free producers like Prima Pavé, Muri, and Drop Bear Beer so you don’t have to search far for the best.
Sober-Friendly Shopping
Our selection is for everyone—sober curious, designated drivers, wellness seekers, and anyone who just wants a better sip.
