Imagine sipping a crisp, effervescent glass of sparkling wine while gazing over the sun-drenched hills of Tuscany or the pastel-hued villas of Portofino—all without the buzz. That’s the magic of Prima Pavé, the Italian-crafted, non-alcoholic wine that’s redefining indulgence for the modern, mindful drinker.
From Northern Italy to the World’s Stage
Handcrafted in Northern Italy, Prima Pavé blends traditional winemaking with a proprietary, all-natural dealcoholization process. The result? A sophisticated sip that captures the terroir and complexity of fine wine—without a trace of alcohol. With no added sugars, chemicals, or artificial flavours, Prima Pavé is elegance in a bottle.
Their collection includes the dry and mineral-forward Blanc de Blancs, the vibrant Rosé Brut, the delicately sweet Rosé Dolce, and the still white Bianca D’Or. Each is a celebration of Italy’s rich viticultural heritage, offering notes ranging from white peach and elderflower to maraschino cherry and rose petals .
Award-Winning Without the Alcohol
Prima Pavé isn’t just a trend—it’s a trailblazer. The Blanc de Blancs clinched a Gold Medal at the San Francisco International Wine Competition with 92 points, while the Rosé Brut earned Gold and a 94-point Silver from the International Wine & Spirit Competition . Even WIRED named the Blanc de Blancs the best dealcoholized sparkling white wine in its 2024 roundup, praising its dry, complex profile .
Wine Without Compromise: Prima Pavé in Wine Spectator
In a recent Wine Spectator feature titled “Wine, With or Without Alcohol?”, Prima Pavé’s founders, Marco and Dejou Marano, shared their journey into the world of non-alcoholic winemaking. Dejou recounted her initial dissatisfaction with existing options
during her pregnancy in 2020: “It either tasted nothing resembling anything that was once wine, or it was too sugary and tasted like, you know, an adult soda, we'll say.” This experience propelled the couple to craft their own line of dealcoholized wines that prioritize authenticity and terroir.
The Maranos emphasized the importance of provenance in their creations. “It has to be terroir driven, just like a traditional alcoholic wine,” Marco asserted. Their commitment to using aromatic northern Italian varietals and a proprietary, all-natural dealcoholization process has positioned Prima Pavé as a standout in the burgeoning non-alcoholic wine market. By focusing on quality and origin, they aim to shift the conversation from merely mimicking traditional wines to celebrating non-alcoholic wines as fine products in their own right.
Sipping Chic: Where to Find Prima Pavé
From Michelin-starred restaurants to boutique hotels, Prima Pavé is gracing menus across Europe and North America. It’s even become the first-ever non-alcoholic wine offered by Williams-Sonoma.
In Canada, Dry Humour Drinks, is your go-to destination for Prima Pavé. As a premier retailer of premium non-alcoholic beverages, Dry Humour Drinks offers the Prima Pavé lineup alongside other top-tier brands like Savyll and The Pathfinder. With retail partners across the country, Canadians can now enjoy la dolce vita—sans alcohol.
A Toast to the Mindful Movement
As the non-alcoholic beverage movement gains momentum, Prima Pavé stands at the forefront, offering a refined alternative for those seeking balance without compromise. Whether you're celebrating a milestone or enjoying a quiet evening, Prima Pavé invites you to indulge in the art of mindful sipping.
Raise your glass to sophistication, flavour, and the joy of living well—cheers to Prima Pavé. Prima Pavé is Italy’s most awarded non-alcoholic wine—and it’s now pouring across Canada thanks to Dry Humour Drinks. Whether you’re sipping Rosé Brut on a sunny patio or pairing Blanc de Blancs with your Tuscan-inspired dinner, this is alcohol-free elegance at its finest.