Wholesale Access to Premium Low and Non-Alcoholic Drinks
Our lineup is anything but basic. We hand-pick the finest alcohol-free and low-alcohol options from around the world perfectly suited for modern bars, forward-thinking restaurants, and premium retail shelves.
Why Your Business Needs Non-Alcoholic Options
The demand is real, and it’s growing fast. From health-conscious millennials to sober-curious boomers, Canadians are embracing premium non-alcoholic options like never before. By offering zero-proof wine, beer, and cocktails, you’re not just being inclusive—you’re boosting profits.
Here's why it matters:
- Tap into a booming wellness trend
- Serve more customers, more often
- Upsell with premium, alcohol-free alternatives
- Create a thoughtful, inclusive beverage program
- Stay ahead of competitors still stuck in the soda era
Category Stats & Insights:
- The non-alcoholic beverage market in Canada has seen a consistent annual growth rate of approximately 10% over the past five years.
- Consumer demand is driven by health-conscious choices, with a significant shift towards low and no-alcohol alternatives.
- Businesses incorporating non-alcoholic options have reported increased customer satisfaction and expanded clientele.
- Revenue projections from No-Lo category: Restaurants ($25,000-$50,000), Bars ($30,000-$60,000), Retailers ($40,000-$80,000)
- Rapid growth of non-alcoholic categories: Beer (76%), Spirits (67.7%), Ready-to-Drink Mocktails (168%)
What You Get With Dry Humour Wholesale
We’re more than a distributor, we’re your expert guide to the alcohol-free space. Our wholesale partners enjoy curated access to the most exciting non-alcoholic brands on the market, plus personalized support designed to help you thrive.
When you partner with Dry Humour Drinks, you get exclusive access to some of the most sought-after non-alcoholic brands in the world like:
- Prima Pavé
- Muri
- The Pathfinder
From award-winning Italian bubbles to craft beer with real bite, we stock only the best in the no- and low-alcohol category.
We make it easy for customers to track down their favourite non-alcoholic wines, beers, and cocktails, right where you serve or sell them. From interactive store locators and venue shoutouts to social campaigns and brand spotlights, Dry Humour connects the dots between discovery and purchase. When you stock our drinks, we make sure your shelves and tables get noticed.
We make it easy to start small and grow smart. Our wholesale program offers flexible minimums and transparent, competitive pricing so you can test the market without overcommitting.
Whether you’re in downtown Toronto or a lakeside lodge in B.C., we ship quickly and reliably across Canada. We know timing matters, especially when you’re keeping shelves stocked and customers satisfied.
Our team includes Level 4 WSET sommeliers and seasoned industry professionals. So you can trust Dry Humour to stock only quality products. We will curate recommendations based on your space, style, and clientele. Whether you’re a farm-to-table bistro or a modern bottle shop, we help you find the right drinks for your audience.
From tasting notes to trend forecasts, we equip you and your staff with the knowledge they need to confidently sell non-alcoholic drinks. Our resources cover everything from flavour profiles and food pairings to emerging industry shifts, helping your team become trusted guides in a growing category that drives real sales.
At Dry Humour, we take service seriously (but not always ourselves). Whether you’re a first-time stockist or a seasoned sommelier of the sober-curious, we’re here with fast replies, friendly support, and zero pretension.
Need help picking a wine that pairs with vegan tacos and Tuesday moods? We’ve got you. Want to know which non-alc beer has the most bite without the booze? Consider it done. Our team is knowledgeable, approachable, and always a little cheeky.Because good service should feel like a great conversation, not a sales pitch.
Who Can Apply?
If you’re in the business of serving drinks, we’re here for you. Our wholesale program is open to licensed and verified Canadian businesses.
Not sure if you qualify? Reach out—we’ll be happy to confirm and get you started.
More Guests & More Cheer
Restaurants, Bars, & Cafés
Offering premium non-alcoholic drinks isn’t just thoughtful, it’s profitable. Today’s diners are looking for flavour without the fuzz, from sober-curious foodies to health-conscious regulars. By stocking sophisticated zero-proof wines, craft beers, and bar-worthy cocktails, your venue becomes more inclusive, your menu more memorable, and your margins a whole lot happier.
Stock Smart & Sell to Everyone
Retailers & Liquor Stores
Independent | Boutiques | Chains
Non-alcoholic drinks are no longer niche, they’re a must-have. From wellness-focused shoppers to parents, athletes, and mindful drinkers, today’s customers are actively seeking premium zero-proof options. By offering standout non-alcoholic wines, beers, and cocktails, retailers and liquor stores can expand their customer base, boost basket size, and stay ahead in a fast-growing category that’s reshaping the beverage aisle.
Elevated Hospitality
Hotels & Bars
Guests expect more than just sparkling water and soda. By offering curated non-alcoholic wines, craft beers, and sophisticated mocktails, hotels and resorts can create inclusive, upscale experiences for every type of traveller, whether they’re relaxing at the bar, dining onsite, or unwinding poolside. With premium zero-proof options, you’ll boost guest satisfaction, extend service moments, and tap into a growing demand for wellness-conscious hospitality.
Big Moments Deserve Options
Events & Venues
From weddings to galas and corporate mixers, every guest deserves a drink worth raising. Offering premium non-alcoholic wines, beers, and cocktails ensures inclusivity without compromising on style or taste. Whether it’s for designated drivers, sober guests, or anyone skipping the booze, stocking zero-proof options helps events feel more thoughtful, and venues more memorable.
The Shelf Space That Sells Itself
Speciality Grocers
Specialty grocers thrive on offering what the big-box stores miss, and non-alcoholic drinks are the new premium pick. From beautifully crafted wines to bold booze-free beers and mixologist-level mocktails, these products cater to wellness seekers, foodies, and flavour chasers alike. Stocking them not only elevates your assortment, it turns casual browsers into loyal regulars.
Let’s Get You Stocked
Apply for wholesale access in under two minutes and join the movement redefining what it means to drink well, without the alcohol.
Italy's most awarded non-alcoholic wine
Prima Pavé's alcohol-free wines have won over 30 medals at the world's most prestigious wine competitions including the San Francisco International Wine Competition, IWSC International Wine & Spirits Competition and Sommeliers Choice Awards.
Join the great brands already pouring Prime Pavé premium wines.
- The Ritz-Carlton,
- Four Seasons Hotels,
- Fairmont Hotels & Resorts,
- Kimpton Hotels & Resorts,
- Eataly, Williams Sonoma, and
- Eleven Madison Park
Prima Pavé is committed to elevating what non-alcoholic wines can achieve in terms of quality and a terroir driven profile.
Where to Find Our Brands
You can find Dry Humour range of brands at a fine establishment near you. Click the link below to see which great location near you serve or sell our premium products.