Sans Alcohol Has Never Been So Chic

Prima Pavé is an award-winning line of alcohol-free wines handcrafted in Italy. With no sugar or chemicals added, Prima Pavé showcases the terroir, character and depth of flavor expressed by hand-selected Italian grapes.

Blanc de Blancs
Blanc de Blancs
Prima Pavé

Blanc de Blancs

Rosé Brut | 200ml
Rosé Brut | 200ml
Prima Pavé

Rosé Brut | 200ml

Grand Cuvée
Grand Cuvée
Prima Pavé

Grand Cuvée

Blanc de Blancs | 200ml
Blanc de Blancs | 200ml
Prima Pavé

Blanc de Blancs | 200ml

Bianca D'Or
Bianca D'Or
Prima Pavé

Bianca D'Or

Rosé Dolce
Rosé Dolce
Prima Pavé

Rosé Dolce

Rosé Brut
Rosé Brut
Prima Pavé

Rosé Brut

Why Prima Pavé Belongs on Your Shelf

No Sugar Added

No Chemical Additives

Low Calorie

0.0% Alcohol

Italy's <em>most awarded</em> non-alcoholic wine
Intoxicatingly Alcohol Free Wines

Italy's most awarded non-alcoholic wine

Our alcohol-free wines have won over 30 medalsat the world's most prestigious wine competitions including the San Francisco International Wine Competition, IWSC International Wine & Spirits Competition and Sommeliers Choice Awards.

We are committed to elevating what non-alcoholic wines can achieve in terms of quality and a terroir driven profile.

Visit Prima Pavé online

Crafted in Italy

Not the overly sweet, artificial grape juice-esque drinks of old, Prima Pavé was developed by wine experts to be well-balanced and food friendly. Our wines are expertly blended from elegant Italian grape varietals to create an orchestra of flavors. Complex and delicious, we remove 100% of the alcohol using a one-of-a-kind additive free method. No extras, just extraordinary.

Dry, Elegant, and Truly Alcohol-Free

Fine wines first and foremost, our 0.0% alcohol libations are crafted from vineyard to bottle. All Prima Pavé wines are dealcoholized through our proprietary, all-natural process resulting in an elevated sip without the booze.

Every Occasion is Special

Created for wine lovers, the sober curious and everyone in between, our collection of alcohol free wines are the ultimate in refinement and elegance. Versatile and complementing a variety of cuisines, we’ve taken the guesswork out of pairing so all you’ll have to think about is your next pour.

Dry Humour Drinks
Dry Humour Drinks
Dry Humour Drinks

Wine of Choice For Those Who Know

Cocktail Recipe

Blue Lavender Cocktail

INGREDIENTS:
_______
METHOD:

STEP 1: Pour 4 ounces hot brewed J’enwey Blueberry White Lavender Tea cooled to room temperature in lowball glass

STEP 2: Add 1 ounce Monin Lavender Lemon syrup (2 tablespoons)
Stir until syrup dissolves

STEP 3: Add ice

STEP 4: Top with 2 ounces chilled Prima Pavé Blanc de Blancs

STEP 5: Garnish with rosemary sprig and fresh blueberries skewered on cocktail pick

Get the key ingredient

Blanc de Blancs
Blanc de Blancs
Prima Pavé

Blanc de Blancs

For more great Prima Pavé receipes visit their blog.

Prima Pavé Blog

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What Makes Dry Humour Different?

It’s not just what we sell — it’s how we do it.

Premium Brands

Every brand we carry is hand-picked for quality, flavour, and shelf appeal.

No Compromises

Our collection is tailored for anyone who wants to raise a glass without compromise.

Built for Trade

Our wholesale pricing keeps your costs low and profits high.

Fast, Reliable Shipping

Packed with care and shipped Canada-wide with speed, so you can stock sooner.