In honour of World Environment Day, we’re raising a glass to drinks that do good—for the planet and the people.
Every year on June 5, World Environment Day invites us to rethink our everyday choices through the lens of sustainability. And while many conversations focus on energy, transportation, or fashion, there’s another category worth toasting: beverages. Specifically, the growing world of non-alcoholic drinks, where environmental consciousness is more than a buzzword—it’s part of the business model.
From ingredient sourcing to packaging, many non-alcoholic beverage brands are rewriting the rulebook with sustainability at the core. And in many cases, the results are lighter on the planet without compromising on flavour, style, or experience.
A Lighter Footprint, A Bigger Purpose
The shift toward non-alcoholic options isn’t just about wellness or social rituals—it’s also opening doors for more environmentally responsible production. Non-alcoholic brands tend to be younger, more agile, and mission-driven. As a result, many of them are built from the ground up with climate-conscious practices in mind.
According to a 2023 Forbes article, sustainability is a top priority for emerging beverage brands, especially in the non-alcoholic space, where consumers expect transparency, ethics, and action. This has led to impressive commitments across the board—from packaging and carbon offsets to ingredient sourcing and circular economy practices.
How Our Brands Are Leading by Example
At Dry Humour Drinks, we work with brands that treat sustainability not as a trend but as a core value. From ingredient sourcing to packaging, our partners are finding innovative ways to tread lightly on the planet while delivering bold, refined flavour.
Drop Bear Beer Co. is a standout in the UK non-alcoholic scene—not only are they Carbon Neutral Certified, they’re also a pending B Corp. They use 100% renewable energy, repurpose brewing byproducts, and exclusively package in lightweight cans to reduce emissions during transport. Sustainability is built into every step of their production process.
Prima Pavé brings Italian elegance to the non-alcoholic wine world with sparkling wines that are vegan, low-intervention, and made without added sugar or chemicals. Bottled in recyclable glass and produced in small batches in Northern Italy, Prima Pavé takes a thoughtful approach that prioritizes both flavour and the environment. As VinePairputs it, they’re “elevating the art of alcohol-free wine with sustainability and elegance in every bottle.”
Muri Drinks, based in Copenhagen, creates sophisticated non-alcoholic blends using upcycled ingredients and local sourcing wherever possible. Their small-batch, low-waste ethos results in drinks that are as good for the planet as they are for your palate. The Financial Times calls Muri a “culinary revelation,” and it’s easy to see why.
The Pathfinder pushes boundaries with a non-alcoholic spirit made from hemp and wild botanicals grown on regenerative farms. The brand champions climate-positive agriculture, transparent sourcing, and recyclable packaging, setting a new standard for sustainability in the world of premium spirits.
“It’s not just about what’s in the bottle—it’s about how it got there, who made it, and what it stands for. And today’s Canadian consumers are making that matter more than ever.”
The Numbers: Values Are Driving Choice
More than ever, consumers are aligning their spending with their values—and drinks are no exception. According to a 2023 NielsenIQ global report, 73% of consumers say they would definitely or probably change their consumption habits to reduce their environmental impact. Among younger demographics, Millennials and Gen Z are leading the shift—seeking brands that are transparent, ethical, and actively tackling climate concerns.
In Canada, the movement is equally strong. A 2024 report by Deloitte Canada found that 65% of Canadians consider sustainability when making food and beverage purchases, and nearly half actively seek out brands that demonstrate environmental and social responsibility. This trend is especially pronounced in urban centres like Vancouver, Toronto, and Montreal—where low- and no-alcohol sales are rising and sustainability is a strong purchase driver.
It’s not just about what’s in the bottle—it’s about how it got there, who made it, and what it stands for. And non-alcoholic brands, many of which are mission-driven from the start, are stepping confidently into that space. They’re not just offering alternatives—they’re creating better models for how drinks can be made, shared, and celebrated.
Cheers to Conscious Choices
As we celebrate World Environment Day, it’s worth recognizing that even the simple act of reaching for a zero-proof drink can support a broader environmental movement. These aren’t just alternatives—they’re leading-edge examples of how the beverage industry can be both bold in flavour and gentle on the planet.
At Dry Humour Drinks, we’re proud to offer a curated selection of non-alcoholic brands that are as thoughtful about the earth as they are about what’s in your glass. Whether you’re a consumer, retailer, or hospitality professional, choosing non-alcoholic can be a toast to a more sustainable future.
Zero-proof. Full personality. Small footprint.
That’s a drink worth raising.